Load King Trailers and its subsidiaries (collectively, “Load King”) value our customers, their information, privacy and trust. This Policy explains how we collect, use and protect your information.
This Policy applies to Load King’s collection, use, storage, and transfer of information associated with Load King’s sites, including www.loadkingmfg.com (the, “Sites”).
“Personal information” is data about an individual who can be identified from that data, or by combining it with other data. Personal Information is usually your name in combination with another identifier, such as date of birth, postal address, email address, telephone number, or government-issued identification number. The specific definition of Personal Information varies from one jurisdiction to another.
Personal Information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data.
Many of our customers are businesses, rather than individuals. We do not consider Business Information, such as one’s position, business name, title, business email, business phone number, business address, business fax, and other similar business information, to be Personal Information.
Information We Collect
Information Collected Directly From You
We may collect your Personal Information when you sign up to receive information about our products or services, request a price quote, or voluntarily submit other information to us.
We may collect Personal Information in connection with your purchases, so we can send you information about other products or services in which we believe you might be interested.
We may collect Personal Information if you fill out a credit application for a purchase, either individually or jointly with others We keep this information until a determination is made on your credit application and, if granted, for as long as you maintain your credit line. If your credit application is denied, we keep your information only for as long as needed to meet our legal obligations.
In the absence of a legal obligation to the contrary, we keep your contact information for a year after your last contact with us.
Our Sites are not directed to children under age 13 and we do not knowingly collect Personal Information from children under the age of 13. Children under 13 should not provide their Personal Information to us through our Sites, to customer service, or in writing. If we learn that Personal Information belonging to anyone under the age of 13 is stored on the Sites, we will immediately delete such information and refrain from using it for any purpose.
Other Information We Collect
We automatically gather information when you browse or view our Site. This information may include Internet Protocol (IP) address, browser type and language, Internet service provider (ISP), referring and exit websites and applications, language, mobile device identifiers, geo-location data, operating system, date/time stamp, clickstream data, and other information related to your visit.
We use this browsing information to make sure that the Sites, and their associated parts, are functioning properly, that the Sites are displayed properly for your equipment and software, and that we can provide you with information useful to your location.
There are “do not track” or similar browser choices available to internet users with respect to online web activity but given the present lack of consensus of what constitutes an informed election, appropriate trigger or breadth of scope of such choice, our Sites will not operate any differently when a “do not track” signal is received.
In some of our email messages, you will find a “click-through URL” linked to content on our Site. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click such links in our email messages.
We use technologies such as “cookies” so we can remember certain information about you, remember your preferences or recognize you when you return. They also help us compile aggregate data about Site traffic and Site interaction so that we can improve our Sites and protect our Sites from fraud.
A cookie is a text file that stored on your computer. As text files, cookies cannot read information on your hard drive, run programs or deliver viruses to your computer.
Most browsers are set to accept cookies automatically. You can set your browser to decline all cookies automatically or to prompt you for a response each time a cookie is offered. If you decline cookies, you may find that you cannot access all of our Site’s features.
During your browsing session, we use “session” cookies to store information and monitor Site function. For thirty minutes after your session, a cookie tracks the number of visitors to our Sites. Until midnight of the day after your last session, a cookie tracks the number of times you visit the Sites. For two weeks after your last session, a cookie retains the items you have place in the Sites’ cart, in case you leave without purchasing and then return to make the purchase. There is a permanent cookie used to remember your password. Cookies are used to track activity and enhance user experience, and that information may be kept indefinitely. The information kept from cookies is anonymized until a user fills out a form.
Web beacons, also known as clear GIFs, are often used in combination with cookies. Often transparent, these images are part of web pages, and allow us to count users who have visited certain pages and to generate statistics about how our Sites are used. They are not used to access Personal Information.
Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.
Google AdWords and Analytics
We use Google Adwords and Google Analytics to gather data such as age, gender and interests to provide advertising targeted to suit your interests and preferences.
Google Adwords and similar programs from other companies help us target our online ads based on information collected directly from you or by automated means, like cookies. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.
You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/
Google Analytics collects anonymous information that is not used to identify a particular user. This information helps us better understand how visitors use our Sites, detect and defend against fraud and other security risks, and present advertisements, products, and/or services of interest to you.
To learn more about how Google Analytics collects and processes data, please visit “How Google uses data when you use our partners’ sites or apps”, located at www.google.com/policies/privacy/partners/. To learn about how to opt-out of Google Analytics, please visit http://tools.Google.com/dlpage/gaoptout/.
You may give consent for our Site to capture and record certain precise geo-location or global positioning data from your device in order to tailor information to your location. We may link such location data to other information that you provide to us or that may be accessed in connection with your use of our Site. You should be able manage how your mobile device and mobile browser share location information with us, as well as how your mobile browser handles cookies and related technologies, by adjusting your mobile device’s privacy and security settings.
Use of Your Personal Information
We use your Personal Information to further legitimate business interests – to transact business with you and serve you as a customer.
In investigating creditworthiness or determining a line of credit you have requested to purchase a product, we seek your authorization to disclose that information to third party credit bureaus or financial institutions.
We may use your Personal Information to communicate with you about our products we believe you might find of interest and to administer promotions, surveys, contests and sweepstakes in which you might participate.
We also use the information automatically collected about you during your use of the website, as described above, to improve the effectiveness of our website, operations, mobile experience, or marketing efforts or as described elsewhere in this policy, to prevent against fraud and theft, and otherwise to protect our Sites’ visitors and our business.
Our employees and agents may view your Personal Information to perform their jobs and service your needs. We authorize access to your Personal Information to them on a need-to-know basis to provide you with our products or services to you, or for one of the other reasons listed in this section.
Sharing Your Personal Information
We may provide your personal information to affiliated companies or others who help us operate the Sites or assess your interest or satisfaction with the Sites or our products.
We may share your Personal Information with third parties who may help us operate the Sites or help us assess your interest or satisfaction with the Sites.
We may share aggregate, non-individual information, incapable of identifying a particular person, with third parties for lawful purposes.
California Privacy Rights
Links to Other Websites
We may maintain your Personal Information on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
We process data, including Personal Information, in the United States. We do not transfer your Personal Information to another organization or a country absent the existence of adequate security and privacy controls. We transfer Personal Information to the United States only with your consent or to perform a contract with you, and consistent with the practices described in this Privacy Notice. We do not collect or store sensitive information about you.
We maintain a variety of security measures, including physical, electronic and procedural safeguards. No system can be completely secure, so we do not promise, and you should not expect, that your Personal Information, searches, or other communications will always remain secure.
Your Access and Consent to Use of your Personal Information
If you believe that the Personal Information that we have collected about you is incomplete, inaccurate, or not up to date, or if you would like to review and/or request changes or deletion of that information, you can contact Adam Haubenreich, Vice President and General Counsel.
If you do not consent or want to withdraw your consent for us to collect, use, or disclose your Personal Information as described in this Policy, please contact Adam Haubenreich, Vice President and General Counsel. In your request, please identify the Personal Information at issue and the collection, use, or disclosure you wish to stop.
Denying or withdrawing consent may not allow us to provide you with some or all of the products, services, or information you request.
You may opt-out of receiving marketing-related emails by clicking the "unsubscribe" link at the bottom of any email you receive from us. If you are having difficulty unsubscribing from our marketing communications, please contact us at firstname.lastname@example.org or 816-788-6838.
If you opt-out from receiving marketing emails or text messages, we may still need to send you communications about your, orders, customer service inquiries, and other matters.
Questions and Contact Information
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, you may contact our Data Privacy Officer at:
7701 E. 24 HWY
Kansas City, MO 64125
Last Modified: 1/14/2020